||SANTA MONICA, Calif., – JULY 12, 2007 — Today at the Electronic Entertainment Expo, Ubisoft, one of the world’s largest video game publishers, announced its all-new Imagine™ series of video games targeted at girls ages 6 to 14 years old. The Imagine line allows girls to explore their favorite interests and hobbies - as indicated in extensive lifestyle research on this audience – in an interactive and entertaining way. Ubisoft’s Imagine series is part of the company’s strategic expansion into the casual video game market.
The first games in the Imagine line will launch in October 2007 for the Nintendo DS™ system: Imagine™ Fashion Designer, Imagine™ Animal Doctor, Imagine Babyz® and Imagine™ Master Chef. Imagine™ Figure Skater will follow in early 2008.
“Ubisoft is excited to finally offer young girls a line of games that give them the chance to explore their hobbies and interests in interactive and creative experiences,” said Helene Juguet, senior director of marketing at Ubisoft. “Our consumer research revealed that the young girls’ market has been relatively overlooked. We are happy to introduce a variety of titles relevant to what girls in this age group have indicated they are most interested in.”
Imagine™ Fashion Designer invites players to become hip Manhattan designers handling all aspects of the fashion business, from creating their own line of clothing to directing photo shoots. Online gameplay allows players to share their designs and ideas with friends and fellow aspiring young fashionistas.
Imagine™ Animal Doctor puts young players in the role of a veterinarian, not only by treating and curing all types of animals, but also by creating new facilities to expand the veterinary hospital.
Imagine™ Babyz® is the first simulation game focused on caring for babies. Players take on the challenges of raising a baby throughout all stages of development and will also be able to take photos and exchange tips and clothing through a unique online component.
Imagine™ Master Chef allows players to create recipes from all over the world using the stylus to prepare, stir and cook ingredients. Players can customize their kitchens with utensils and appliances. Fun mini-games include cooking quizzes and kitchen challenges.
In Imagine™ Figure Skater, players live the life of a champion who needs to balance her life between training, school and friends. Girls take on the role of a professional figure skater and use the stylus to perform jumps, spins and a variety of skating combinations.
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 21 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated sales of 680 million Euros for the 2006-07 fiscal year. To learn more, please visit www.ubisoftgroup.com.
© 2007 Ubisoft Entertainment. © 2007 Lexis Numérique. © 2007 MTO Inc. All Rights Reserved. Imagine Animal Doctor DS and Imagine Fashion Designer DS published and distributed by Ubisoft Entertainment under exclusive license from Lexis Numérique. Imagine Master Chef DS published and distributed by Ubisoft Entertainment under license from MTO. Babyz, Imagine, Petz, Ubisoft, Ubi.com and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. TM, ® and Nintendo DS are trademarks of Nintendo. © 2004 Nintendo.